Recently, Automechanika Kuala Lumpur, the International Exhibition for Auto Parts, Repair, Testing & Service Equipment, grandly opened at the Kuala Lumpur Convention Centre. As one of the largest and most professional auto parts events in ASEAN, it gathers top global manufacturers, distributors and buyers, presenting the latest products and technologies across the entire automotive industry chainAutomechanika Kuala Lumpur. Shanghai GEYUYIN made a strong presence with a full range of German original parts, branded parts and self-owned GEYUYIN products, deeply aligning with market demands in Malaysia and Southeast Asia, and expanding regional agency and strategic cooperation.
Founded in 2022, Shanghai GEYUYIN firmly advances its global strategy. As a core Southeast Asian market for the company, Malaysia holds significant strategic importance: it is the third-largest economy in Southeast Asia and a key automotive manufacturing hub in ASEAN, with over 17 million vehicles in circulation and one of the highest per capita car ownership rates in the region, driving strong after-sales demand. The auto parts market is valued at approximately USD 6 billion, with the aftermarket accounting for 60%-65%, showing steady demand for cost-effective imported parts. Strategically located in the heart of Southeast Asia with convenient port logistics, Malaysia serves as a transshipment hub for Singapore, Thailand, Indonesia and beyond. During the exhibition, GEYUYIN’s booth attracted heavy traffic from buyers, garage owners and agents across Malaysia, Singapore, Thailand, Indonesia and other ASEAN countries.
Our team displayed a full range of German parts including engine, transmission, chassis, braking system and wear parts, with detailed introductions to applicable models, technical specifications, quality standards and supply chain delivery capabilities. With a complete product range, consistent quality, competitive pricing and professional service, GEYUYIN won high recognition from new and existing clients. Multiple groups reached clear cooperation intentions on regional agency, bulk procurement and long-term supply, laying a solid foundation for deepening presence in Malaysia and Southeast Asia.
This exhibition marks a key step for GEYUYIN to accelerate Southeast Asian market expansion and strengthen global brand influence. Moving forward, the company will continue increasing investment in Malaysia and ASEAN markets. Leveraging a mature supply chain, strict quality control system and localized service, we will partner with Southeast Asian partners to seize regional market opportunities, achieve win-win cooperation, and steadily advance our global brand strategy.
